photography by Monica Boss
In case it wasn’t already obvious, this denim jacket is my absolute favorite. I wore it in the last T&T post, it makes frequent appearances on Instagram, and it’s my go-to extra layer for chilly morning walks to class. I sifted through racks and racks of jackets at Melrose Trading Post to find this beaut, but, boy, the searching was worth it.
Speaking of favorites, I’ve developed an obsession with stars in the past year. It all began when I bought a star choker late last spring. Since then I’ve expanded my collection of star printed clothing, star earrings, and even bought star-shaped decor for my desk. The print of this dress is what made me dig for it through the boxes and boxes of clothes at Reformation’s sample sale. Oh, and did I mention it’s a wrap dress, too? It’s a classic Reformation silhouette and print and I’m just a little bit obsessed. I bought this dress initially to wear to my sorority winter formal, but I dressed it down for class and will inevitably wear it to work next week, too.
On January 2nd I got an email from Reformation with the subject “good job, babe”. Knowing their creative newsletter subject copy, I thought the email would be about a new collection of workwear or something. Instead, inside was this infographic:
Reformation tracks the impact of each of their products using what they call their Ref Scale. It calculates their positive impacts by comparing their water usage, carbon dioxide released, and waste created in comparison to industry averages. Each time you purchase from Reformation they send you your personal savings. This dress, for example, saved eight pounds of carbon dioxide, two gallons of water, and one pound of textile waste. As if these calculations weren’t cool enough already, Reformation also sends you yearly personal savings calculations.
There are more and more brands adopting sustainable or ethical production methods, yet they more often than not remain quiet about those changes. One of my favorite things about Reformation is that they are unapologetically sustainable, and almost in your face about it. Even if you buy their clothes just because they’re your style, your inbox is hit with all these stats about their positive impact. They don’t force you to care, but they make sure that you know what you’re supporting, and I think that’s damn pretty cool.